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If you are exploring the web to know how to get backlinks, you are not alone. Many digital marketers started their journey by going down the same route.

To become an SEO master, you must know how to get good backlinks for SEO. That’s because backlinks boost rankings and are the foundation of the PageRank algorithm.

You can quickly achieve higher positions on SERPs if you know how to get backlinks.

For this, you not only need an effective backlinks SEO strategy but should also know how backlinks work.

This guide will help you know how to create backlinks manually. In case you don’t want to do it yourself, you’ll be able to buy high-quality backlinks. But first, let’s explore what backlinks are and how you can get quality links for your site.

What Are Backlinks?

A backlink acts as a bond of trust between two pages of two different websites. This can be a link from a forum, web directory, or another website.

For instance, if you have written content on some topic and another site mentions it using a link, it’s a backlink for your website. Similarly, if you have mentioned another site in your content, this is a backlink for that particular website.

Source: socialmediatoday.com

In simple words, backlinks are the incoming links that your website gets from other sites.

How Do Backlinks Work?

Backlinks work like endorsements and establish the credibility of a website. The more backlinks a website gets, the more authoritative it becomes on search engines.

However, it all depends on how many backlinks your website has and the value of each backlink. That’s because all backlinks are not considered equals in the eyes of search engines.

Each backlink has a different value which impacts its credibility. Below are the main factors that influence the value of backlinks. These include:

• Domain authority of the linking site
• Link status (do-follow vs. no-follow)
• Link location on the page

A backlink from a high DA website has more value and passes more authority.

Do Backlinks Help SEO?

Yes, backlinks are exceptionally helpful when it comes to improving the SEO of a website. Since backlinks work like “votes of confidence,” these help you improve rankings.

Backlinks are signals for search engines like Google that other websites are finding your content useful. These links indicate that you are providing value to users. Ultimately, you’ll be able to acquire a high position on the SERP.

How Many Backlinks Are Good for SEO?

There is no clear answer to this question because it all depends on keyword difficulty. For a page with a low competition keyword, you will not need many. But you’ll definitely need more backlinks to rank a high difficulty keyword on search engines.

The more backlinks a page has, the better because this will improve its authority.

Normally, you can achieve higher rankings if your page includes low to mid-competition keywords with around 100 backlinks. However, you must know that this is not a hard-and-fast rule but merely loose guidelines.

We recommend you try to get quality backlinks and strengthen your internal linking. This will prove more beneficial in the long run for your website.

How to Get Good Backlinks for SEO?

To get good backlinks, you must know what type of content will work for you. More importantly, you should be aware of the types of backlinks and their status.

Create Quality Content 

Crafting valuable content is still one of the best ways to acquire links. If you don’t know how to get backlinks, start by creating compelling content pieces.

Publish content on topics that you have expertise in and try to post comprehensive guides.

This is a time-taking practice but will establish you (your website) as an authority. With time, other websites will start acknowledging your efforts and you’ll get high authority backlinks.

However, you must focus on the types of content that are known to attract backlinks. These include:

Source: contentmarketinginstitute.com

Consider the Types of Backlinks

Backlinks can be acquired in many forms but from an SEO perspective, you need to focus on their status. 

Webmasters either provide backlinks with the do-follow or no-follow status. The type of link you get entirely depends on the will of the website’s owner.

Source: mangools.com

A no-follow backlink refers to your website but also tells search engines that the provider doesn’t put much trust in your site. You will have a backlink but it’ll not pass authority or link juice.

A do-follow backlink not only refers to your content but also signals search engines that the website trusts you. This is the type of backlink that passes authority and improves your site’s SEO.

That’s why you should be aware of the statuses of backlinks if you want to study how to get backlinks.

How to Create Backlinks Step by Step

If you want to do backlinking for SEO purposes, follow the below steps. These will help you acquire high authority backlinks from premium blogs and websites.

Step 1: Create quality content that’s linkable

Step 2: Publish content using the Skyscraper technique

Step 3: Incorporate the best backlinking strategies

Step 4: Spy on competitors to explore backlink opportunities

How to Get Backlinks Using Effective SEO Strategies

In case you are unaware of how to get backlinks, we have listed the most effective link building strategies. These will help you get quality backlinks without breaking the sweat.

Source: firstprinciples.io

Below are a few of the most effective link building strategies that digital marketers use.

Do Content Promotion

We have already talked about the ideal content formats for link building. You can easily build a healthy backlink profile through content promotion.

Content promotion is a marketing technique that brands use to reach their target audience. But it’s also a good backlink strategy for both new and older websites.

How to Get Backlinks Through Content Promotion

For this to work, you have to pick the right audience and the right content type. Start by identifying your target audience and people with whom you would like to share your content.

Source: digiwebart.com

Some most effective content promotion methods include:

• Social media
• Newsletters
• Blogging
• Email outreach

People will share your content if they find it worth reading or sharing. This in turn will help you earn backlinks from unique sources.

So, try to offer value to readers instead of just promoting your brand.

However, you need to do content promotion sensibly if you truly want to build links. Instead of sharing content frequently, create a content calendar for promotion and follow it.

Run Brand Mention Campaigns

This is a term that represents the references that a brand gets from other brands. These references are potential backlinks that you can acquire by running a brand mention campaign.

Brand mansions are offered when a brand has established itself as an authority.

But a business offering exceptional services or products can also get brand mentions online. These mentions work like stamps of approval for brands and their services/products.

But the best part is that you can turn these mentions into backlinks. All you need is a link reclamation tool to follow some simple steps.

How to Get Backlinks Using Unlinked Brand Mentions

The process is easy and can be divided into three basic steps.

• Find your unlinked brand mentions using a tool
• Find out the mention’s author (site owner or webmaster)
• Outreach and ask for a backlink

However, you must know that the process is more difficult than it seems. Finding the unlinked mentions can be a hassle if you don’t have the right tools.

Below are a few tools that you can use to find unlinked brand mentions.

• SEMrush
• Ahrefs
• BuzzSumo 

These tools will help you find pages and places on the internet where your brand is being mentioned. Then make a list and isolate the sites which are useful in terms of offering backlinks.

Here’s a complete guide on using brand mentions for backlink acquisition.

However, bear in mind that not every website owner will be willing to provide a backlink. So, you need to do some research on their brand before asking them to provide backlinks.

A good way is to use a tailored email to outreach them. Don’t annoy them by sending multiple emails and try to use a polite, friendly tone while communicating.

Use the Skyscraper Technique

This is a link building technique that Brian Dean used to increase traffic by 110%. This is a content marketing technique used to build quality backlinks. 

Source: cdn.snov.io

The Skyscraper technique helps you:

• Create awesome content
• Attracts valuable traffic
• Build high authority backlinks
• Stand out on the SERPs
• Get shares on social media

The idea behind this technique is to explore the weaknesses of content that is already ranking. Once you do that, you can create more thorough and compelling content. 

Then you outreach webmasters to use a link that refers to your content instead of that old content. Let’s explore in detail how you can build backlinks using the Skyscraper technique.

How to Use the Skyscraper Technique for Link Building

The process of the Skyscraper technique is pretty simple. All you need to do is:

• Find content with relevant keywords
• Make sure it has plenty of backlinks
• Find quality prospects by exploring its backlinks
• Create high-quality content by adding more value
• Start your email outreach

So, if you don’t know how to get backlinks, practice the Skyscraper technique. The below image perfectly defines how the Skyscraper technique works.

Source: cdn.snov.io

Creating such quality content is tiresome because you have to capitalize on the weaknesses of existing content. But if done right, you can create several quality backlinks within a week.

However, if you have already published content on the same topic, try to make it more awesome. Your goal should be to craft content that is better than top-ranking articles.

So, make sure it’s not only helpful and more though but also fulfills the user’s intention. Only then you should start outreaching and asking webmasters to utilize your article link.

Since your content includes more value (valid data, actionable tips, or tricks), they’ll be happy to link back to it.

Also, don’t forget to customize your emails before sending them to webmasters. Instead of promoting your content, make a solid case and describe how valuable it is. The best way is to point out the mistakes that previous links have and the value yours will provide to their readers.

Go After Broken Links

This is another link building strategy that if followed correctly, can deliver exceptional results. The idea behind is to offer value to webmasters and then ask them to provide backlinks.

But first, let’s understand what broken links are and how they can impact a website.

As the name gives it away, broken links refer to links that are no longer operational. When the visitors try to reach these links, they are taken to error pages (404 pages).

Source: seobility.net

There are several reasons for broken links but below are the most common causes.

• Web pages removed
• Typos in the URL creation
• Links from sites that no longer exist
• Web pages moved to new URLs
• Mistakes while entering the URLs

Broken links can be internal or external and they can harm your website. It can ruin your:

• SEO efforts
• Site’s user experience
• Brand’s reputation

That’s why webmasters are always finding broken links and trying to replace them. This also provides an opportunity for other webmasters to secure quality backlinks.

How to Do Broken Link Building

The process of finding broken links for the purpose of backlink building is a tedious task. It requires research and the best SEO tools if you want to acquire authoritative backlinks.

The process of broken link building can be defined in four easy steps.

1. Find broken links on top sites
2. Find niche-relevant link building opportunities
3. Create content based on broken links
4. Do outreach for broken link building 

The trick here is to provide alternative links that webmasters can use to replace broken links. Since you would have already done the hard work for them, they’ll be happy to provide you with the backlink.

So, try to find broken links within your niche on topics that you have already covered. In case you have not covered the topics, create content first and then do the outreach. 

Write Guest Posts

Believe it or not, guest posting is the best SEO strategy when it comes to building backlinks. The practice involves writing and posting blogs for other websites. And when you do so, you paste a link inside the content that refers back to your website.

Guest posting can significantly improve your backlink profile and rankings in search engines. You cannot only acquire premium links from authoritative websites but can also reap other benefits.

Source: Publicize.co

Some of the key benefits of guest blogging include:

• Premium backlinks
• Brand visibility
• Organic traffic
• Improved rankings on search engines

However, this is a backlink strategy that takes time and serious effort. You have to create valuable content in order to get do-follow backlinks.

How to Get Backlinks through Guest Posting 

The process of guest posting starts by looking for authoritative sites. For this, you have to:

• Explore high DA websites
• Ensure they accept guest posts
• Create a list of guest posting sites
• Outreach through email

Most marketers use templates to outreach webmasters which is a bad practice. Instead, you should follow the best outreach practices to maximize your chances. This means you should:

• Personalize your email
• Communicate your message clearly
• Define the value that you are offering
• Brainstorm topic ideas beforehand
• Don’t Spam

It is wise for you to read the guidelines before outreaching websites. Most sites have “write for us” or “submission guidelines” pages where you can find such information.

Following these guidelines will improve your chances of publishing guest posts.

Buy High-Quality Backlinks

Buying backlinks is another way to boost your rankings and SEO. This is an easy way for those who don’t know how to get backlinks manually. There is two way to buy backlinks for your websites:

• Hire a freelancer
• Hire a digital marketing agency

When it comes to buying backlinks, most people visit popular services websites like Upwork and Fiverr. That’s where you will find people with the best skills and expertise. The best part is that you can assess them by reviewing their work online.

Best Place to Buy Backlinks

Globex Digital Marketing is the best place to buy backlinks for your brand or business website. We do contextual linking building and also provide guest blogging services to clients. You will get premium backlinks at affordable rates from niche-relevant sites and blogs.

Takeaway Words

To boost your SEO, you must know how to get backlinks. However, you must create quality content to acquire premium backlinks from authority websites. This will help you improve your backlink profile and you’ll be able to get natural backlinks.

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When it comes to developing an efficient marketing strategy, businesses and marketers have a lot to balance, especially in the face of the ongoing demands of creativity, limited budgets, and channel marketing decisions.

The most significant deciding factor is your audience, also known as the buyer persona. In the absence of adequately targeting one’s audience, business promotions are more likely to crash – no matter how good they are.

Depending on the nature of a business, some companies serve individuals. In contrast, others help businesses, so the basic variation lies between an individual consumer and business entities when it comes to the audience.

That said, marketing to individual consumers is very different from marketing to businesses, which is why an entirely different marketing method that is solely for businesses exists. The marketing strategy is known as the B2B marketing strategy.  

The basic difference between B2B and B2C marketing

Before we explore the question of what is a B2B marketing strategy and your options for developing one, we have to understand the basic difference between B2B and B2C marketing. B2B marketing stands for any marketing strategy that is intended for a business.

Source: thebalancesmb.com

B2B marketing strategies are used by companies that sell their products or services to other businesses. The primary purpose of B2B marketing is to introduce your brand to other businesses and convince them to become your customers.

B2C marketing, on the other hand, takes place between a business and a customer. The primary difference between B2B and B2C marketing lies in the difference in the buying persona, marketing strategies, application, and communication.

While B2B marketing focuses on the needs and interests of individual consumers who are making potential purchases on behalf of their business organization; thus, the business organization becomes the customer.

On the other hand, B2C marketing focuses on the needs and interests of consumers who make the potential purchases for themselves; thus, the “individual” becomes the customer.

Source: differencebetween.net

What is a B2B marketing strategy? 

Now that we have established the difference between B2B and B2C marketing, we can proceed to analyze what is a b2b marketing strategy. A good B2B marketing strategy will enable you to get more leads and appointments consistently and steadily.

A B2B marketing strategy provides a layout of how your business plans to boost brand awareness about your products and services amongst your potential buyers. Your marketing strategy includes identifying potential marketing tools and channels that you can use to get from one potential buyer to another.

The question about what is a B2B marketing strategy also includes the resources and framework that will allow you to trace the most productive market segment and the right marketing channels to raise brand awareness and generate leads with the help of successful b2b marketing strategies. 

7 B2B Marketing Strategies for B2B Businesses 

Here is exactly what you need to prioritize in your B2B marketing plan:

Paid vs. Organic B2B Strategy

The question about what is a B2B marketing strategy essentially revolves around where your business leads are coming from when it comes to generating them for your business. Now, the crucial thing here is that the different traffic sources have different strategies behind them.

Source: searchengineland.com

Essentially, some business platforms will be better for organically lead gen, and some business platforms will be a better choice for paid lead generation. Facebook and LinkedIn are two of the best examples – the key here is to really understand that different traffic sources incorporate different strategies when it comes to acquiring leads.

Some traffic sources are simply better for running paid ads, and some are better for running organic and regular content marketing. Paid traffic simply means running ads, and organic traffic means creating content and not running ads.  

Coming to the question of how to create a B2B marketing strategy, the thing is that none of these strategies is better than the other, but it is important to differentiate both B2B marketing strategies and not try running a paid strategy on an organic platform and vice versa.

That said, when it comes to developing B2B leads, there are two big players in the space where you will want to run either an organic strategy or a paid strategy – Facebook and LinkedIn.

Source:  hubspot.com

Build Your Brand First

Brand-building is one of the most powerful ways to market your business and acquire long-term growth. The B2B institute of LinkedIn has claimed the same – building a strong brand is proven to be more efficient than short-term marketing in the long run.

Source: venngage.com

According to LinkedIn, only 4% of B2B marketers calculate the impact of their marketing inputs beyond six months. And you might have guessed already that it takes more than six months to build a brand.

This aspect indicates that by taking a long-term approach and investing in your brand, you will be in a better position than more than 90% of your competitors because they are relying on short-term marketing tactics, i.e., quick-hit Facebook ads that are ideally used as a shotgun approach.

Some of the easiest ways to build a brand include the following:

• Make Videos/ Publish YouTube Videos
• Publish Blogs
• Create value-driven and informative social media posts
• Record Podcasts

B2B Video Marketing Strategy

One emerging B2B marketing trend is the use of video. You can see grand companies, such as Adobe, using vloggers to market their business.

Source: biteable.com

Now, if you look at the time spent on each social media platform, you will see that YouTube is killing everyone. If you thought that TikTok was hot, you might consider that YouTube is evidently crushing it. Do you talk about Instagram? No, YouTube is crushing that one too.

Question – why is YouTube crashing everyone? The answer is as simple as this – people love video content. Video provided people the opportunity to move from the channels that they have on their televisions – to building their own channels on YouTube.

And even though you are B2B, you can do this exactly as well. In fact, video is one of the best B2B product marketing strategy. 

Source: rhenwilson.com

Here is the thing about B2B video marketing, most B2B companies either do something outstanding, but they don’t realize it as it seems so normal to them. Or, there is a chance that B2B companies enable something that is really cool, which can be shown to people.

When it comes to video content, the kind of content that gets viral and boosts ROI, you might want to keep it sweet and short. While creating a short and sweet video, make sure to cover all essentials and benefits of your services/ products.

The right video can lead to direct conversions – it has been found that more than 70% of people prefer watching videos to learn about new products and services and make their buying decisions based on what they see. This makes video a must-have B2B marketing strategy and resolves much of what is a B2B marketing strategy. 

Here are some ways your B2B business brand can benefit from video content:

• Boost the retention rate of your target audience.
• Access clients at different spots of your B2B Sales cycle.
• Boost customer engagement.
• Support other marketing strategies, such as SEO, social media, and blogging.
• Make effective remarketing campaigns.

Source: hubspot.com 

B2B SEO Marketing Strategy 

Think about the following:

How would you find businesses that offer the very same services and products you provide?

There is a great chance that you will start your search on search engines – whether by using Google, Yahoo, or other search engines. All you need to do is to be there when people are looking for the services and products provided by your business that can send your business to unimaginable heights.

Can you think of other traffic sources that can deliver in-market traffic? In other words, can people look for your solutions completely free?

SEO is the single most effective marketing channel when it comes to B2B businesses and marketing strategy for B2B business. There is nothing better than being the first search result that is searched hundreds and thousands of times monthly.

The best thing is that this traffic doesn’t stop – it keeps coming to you every day, week, and month after month – at no expense to you at all. So, if you were to design your B2B marketing strategy and ponder about what is a B2B marketing strategy, the very next thing you should be writing down is SEO, which is also one of the best B2B digital marketing campaigns.

All you need to do is to find high-traffic keywords and strategically place them on your website. Once you have optimized your website correctly to meet the best search engine practices, if you do this and generate more exposure to your website over time, then you will soon find your business climbing up the SERPs and getting free traffic and leads.

B2B Email Marketing Strategy

Email marketing is something that is mostly completely written off by B2B businesses because they think that they are not some big business like Amazon and don’t need to send out emails to their customers. Now, this is a terrible misconception that most B2B businesses make.

Source: oberlo.com

Every B2B business should be using email marketing – now, when we find an email marketing client, we find loads of low-hanging fruit. Initially, the first thing anyone does is to have a look at the emails that are sent.

Often, the emails are just kind of generic broadcast stuff that nobody cares about. The much better take with your email marketing is to segment your audience into people who have bought from you, people who have bought particular products or services from you, and then you can tailor the stuff they are getting.

When it comes to a B2B marketing strategy, you can build automation for people who have purchased something in the past to remind them when it is time to purchase and to leave a review. You can also build automation based on particular articles that people have visited.

Simply put, by taking a mature approach to email marketing, you can make the best of it, and establish an exceptional B2B inbound marketing strategy. There are loads of opportunities in email marketing, so you might want to invest your attention there.

Source: getanewsletter.com

B2B Social Media Marketing Strategy

According to research by IDC, nearly 85% of C-level and VP-level buyers use social media for making buying decisions. People are using social media more than ever before, which is why the big company that you are trying to sell to will be scrolling their social media every day.

If the companies that you want to do business with are on social media, you should be on social media to have a connection with your audience.

You might think of the B2B buyer as someone who is kind of disconnected from what they are buying as they are doing this as part of their work and don’t care in real life – the truth, however, is that B2B buyers have a greater emotional connection with their potential vendors than B2C customers.

B2B Content Marketing Strategy

Now, for B2B businesses, content marketing is not king. Still, it is imperative – speaking of which, the particular part of content marketing that is important for B2B marketing revolves around informative, knowledge-based content and blogs.

You will often target informational terms by targeting buyers who need to go through an education process before they hit the purchase button. This aspect makes your blog or knowledge base really important.

Source: optinmonster.com

Content marketing is one of the most creative B2B marketing campaigns that you can take to all different levels. 

So, when it comes to what is a B2B marketing strategy, it includes the fact of comprehending the question that your customers might have prior to the purchase, and providing information that helps to answer those questions is a crucial part of the B2B content marketing strategy.

One classic example of B2B content marketing strategy is Shopify. Let’s look at the website of Shopify. We see that they have so much going on – they are teaching people how to build a business and teaching people about e-commerce, and since Shopify is an e-commerce platform, their website has content about how to use Shopify.

But, they (Shopify) also have stuff about how to build a bigger business – and if you look at it closely, you truly understand what they are doing here. They are trying to attract people who are in the process of setting up a business.

This way, Shopify is trying to track inspiring entrepreneurs and get them on their site because if they can do that, then when they (inspiring entrepreneurs) come to choose an e-commerce platform, they are more likely to choose Shopify, which makes content marketing one of the exceptional B2B marketing strategies for startups.

Now that you have a clear idea, you know that you can do exactly this yourself. You don’t necessarily have to get loads of social media celebrities in your website content space and compile free courses that people can sign up for.

Your focus should be more on understanding what’s going on in your customer’s mind. Whether it is specifically about the products you sell or whether it is about the step before that, or even the step after that – how can you provide information?

How can you collect the expertise you have inside your business and that you have throughout your customer base and provide this information to attract more customers onto your business website – whether they are ready to buy or not.

So, for the question of what is a B2B marketing strategy, you might want to think about what people are into and what kind of information you can give them. And this is a pure B2C marketing strategy – you see this all day from massive e-commerce brands – but this is something that works exceptionally well for B2B businesses. That said, B2B content strategy is one of the best b2b digital marketing campaigns.

Some Myths Debunked About B2B Marketing

B2B Marketing is Boring

Referring to the question of what is a B2B marketing strategy, many people think of it as boring. Just because your competitors are boring, it doesn’t mean that you have to be boring as well. A lot of the things that go on in a market are because people copy each other – you see one business doing things one way, and they grow – everyone else copies them.

This kind of perpetual cycle exists in many cases – boring marketing that is copied repeatedly. The thing is that as a b2b marketer, you don’t have to be boring. Typically, people assume that just because other niche competitors are playing it safe, they also have to.

You Are Selling to a Business

Another mindset hack about b2b marketing is that you are never selling to a business – rather, you are selling to a person. Sometimes, people buy on behalf of themselves or their company. Sometimes, people are acting as a B2C target and sometimes as a B2B target.

The thing is that they are the same people. When it comes to how to do b2b marketing strategies, we are tapping into what makes people buy and what attracts them to certain businesses. So, while there are some major differences between B2B and B2C sales cycles, actually, how we market to people doesn’t have to be as different as most B2B businesses think.

Most of the difference with B2B marketing is because a smaller target audience is targeted. There are much more specific messages to be delivered because the work is offered to a longer sales cycle.

The Takeaway

No B2B marketing strategy will be effective until you know your buying persona, and no buying persona is as volatile as business customers. 

While developing the best marketing strategy, you should keep in mind how other businesses can benefit from your business and how you can relay your successful B2B marketing strategies to reach your target audience.

Eventually, if you build your brand with the right audience, then they will eventually determine that they need the exact products and services that you offered.  

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